Experience

Kohler X Arsham

Kohler teamed up with world-renowned artist Daniel Arsham to create Rock.01, a limited edition of 99 3D-printed bathroom sinks that masterfully blend digital technology, heritage craft, and nature-inspired forms into what can only be described as functional high art.

ALS Ice Bucket Challenge

The most viral social media campaign of all time, raising awareness and funds for ALS research. Participants would dump a bucket of ice water over their heads, share a video of the experience on social media, and nominate friends to do the same within 24 hours or donate to ALS research. Facebook played a pivotal role in amplifying the challenge’s reach; its sharing features allowed participants to instantly tag friends, publicly display nominations, and encourage donations, creating a ripple effect that spread globally. The ease of sharing on Facebook helped the challenge raise over $115 million for ALS organizations, showcasing the platform’s power in social cause marketing.